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1940’s
A Brief Guide to Vintage Looks and Labels by the Oracle of Abingdon Road
| Key Looks |
Key designers/labels |
| Sparkling buttons on plain cardigan jackets |
Adolph Schuman |
| Sports and beach wear |
Claire McCardell |
| Propaganda prints |
Jacqmar |
| Utility Suit CC41 |
Norman Hartnell / Hardy Amies |
| Siren suits |
Elsa Schiaparelli |
| Knit dress |
Hattie Carnegie |
| Sequins |
Hattie Carnegie |
| Jersey shift dress |
Norman Norell |
| Trench coats |
Traina Norell |
| Shirtwister |
Jo Copeland / Vera Maxwell |
| Monastic dress |
Claire McCardell |
| Rayon |
Claire McCardell |
| Couture evening gowns |
Pierre Balmain Molyneux |
| Flyfronts on jackets emphasising the straight cut |
Charles James |
| Crossover bodices on dresses and blouses |
Vera Maxwell |
| Off-the-shoulder peasant dresses |
Louella Ballerino |
| Flap pockets |
Larry Aldrich |
| Gingham |
Gilbert Adrian |
| Bolero jackets |
Molyneux |
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